Beyond April Fools – Weird and Wonderful April Holidays Your Customers Will Love

April may be best known for its showers and pranks, but it’s also a sleeper hit on the retail calendar. It’s the month where penguins, pecans, and superheroes get their moment in the spotlight. And that means endless inspiration for your shelves! 

These weird and wonderful celebrations offer creative retailers the opportunity to surprise and delight their customers. Stock up on themed paper gifts or curate collections to catch your shoppers’ eyes.  

Here are some of the weird and wonderful holidays worth spotlighting this month. 

National Pecan Month 

All month long, this nut gets its due. Think beyond the pie (though we’d never say no) and consider adding southern pecan charm with pie-themed vintage postcards and nutty greeting cards. They’re ideal for foodies, bakers, and anyone with a slightly sweet sense of humor. 

World Book Day 

April 23rd is a day handwritten especially for literary lovers. Offer your customers paper goods that celebrate reading, including cozy library prints, bookish postcards, and desktop calendars that evoke an old-book essence. These items are great for indie bookstores, gift shops, and anyone catering to the bibliophile crew.

World Penguin Day  

Celebrate the world's most dapper bird on April 25th with a collection that waddles right off the shelf. Champagne-sipping penguin greeting cards are perfect not only for collectors of tuxedoed birds with happy feet but also for animal lovers of all species.  

National Superhero Day  

Created by Marvel, yet perfect for the everyday hero, April 28th honors both fictional and real-life caped crusaders. Stock vintage paper gifts that express gratitude to our heroes, from mail carriers and dog walkers to grocery store clerks and next-door neighbors.  

International Jazz Day  

It don’t mean a thing if it ain’t got that swing! Celebrate all things jazzy with music-themed magnets, cards, stickers, and prints. Ideal for jazz aficionados, museum shops, or retro-cool record stores, these pieces hit all the right notes for April 30 and beyond. 

Why These Holidays Work for Wholesale 

Offbeat holidays create micro-moments that spark connection, conversation, and impulse buys. Whether your customers celebrate with pie, penguins, or bebop, we have a curated collection of postcards, greeting cards, prints, calendars, stickers, and magnets to mark all the momentous (and even the not-so-momentous) moments.