3 Reasons to Stock Spooky Paper Gifts in Summer

We don’t want to alarm you, but Halloween is two and a half months away. Consider this your friendly haunted heads-up that summer is the best time to stock up on seasonal goods. And summer is now.  

It may only be August, but we’re pretty sure that your customers are already dreaming about black cats, jack-o-lanterns, goblins, and, of course, pumpkin spice. To help you conjure up Halloween sales magic, we’re sharing our top 3 reasons to stock spooky paper gifts now, before the seasonal rush casts its spell. 

Our vintage Halloween images are nostalgic, delightful, and weirdly spooky in the best way. Mid-century party scenes, kitschy costume ads, and 1920s witches on broomsticks are just some of the vintage images in our curated Halloween collection. These designs fly off the shelves earlier than you’d expect, especially as consumers lean into seasonal decorating and nostalgia and send handwritten paper greetings. 

Stocking Halloween in August isn’t jumping the gun. It’s staying ahead of the game. Early bird shoppers have moved on from beach vibes in favor of fall feels. Our postcards, greeting cards, art prints, magnets, and calendars bring the story, soul, and sly humor that make them the kind of treat people love to discover. 

Halloween may be celebrated on October 31st, but the buying window typically spans from August through mid-October. Most of our wholesale partners see peak sales between late August and early October, with sell-through rates that would make a vampire smile. Wait too long, and you may miss the moment. 

Although our eco-friendly and sustainable products are printed to order, we typically process and ship within 10-15 days after you place your order. That means even if you put off ordering until mid-September, bewitching items can hit your shelves in time for peak foot traffic.  

3. Halloween is the People’s Holiday 

People don’t just love Halloween. They obsess over it. And it shows! Consumer Halloween spending last year was estimated to hit $11.6 billion, with $500 million spent on paper greeting cards. When it comes to holidays, Halloween is in a league of its own. It’s campy, cute, and a little creepy (in a grandma’s attic kind of way). Our designs appeal to everyone from vintage collectors to nostalgic millennials and Gen Zers, discovering that, yes, people really used to put papier-mâché pumpkins on their heads and call it a costume. 

Our eco-friendly, made-in-the-USA paper goods let your customers buy something unique and meaningful without scaring their wallet.  

Halloween is a golden opportunity to charm your customers, boost your fall sales, and set the stage for a strong Q4. Our vintage images deliver the nostalgia, wit, and weirdness they crave.  

Let’s make this spooky season your most stylish one yet.